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DocumentationStore ConfigurationAnalytics & Tracking

Analytics & Tracking

Track your store’s performance by connecting external analytics tools.

Google Analytics 4 (GA4)

Connect GA4 to understand user behavior and traffic sources.

  1. Go to Settings > Analytics.
  2. Find the Google Analytics section.
  3. Enter your Measurement ID (starts with G-).
    • Tip: You can find this in your Google Analytics Property Settings.
  4. AiCart will automatically inject the Global Site Tag (gtag.js) into every page of your store.
  5. We automatically track events like page_view, view_item, add_to_cart, and purchase.

Meta Pixel (Facebook)

Track conversions and optimize your Facebook ads.

  1. In Settings > Analytics, find the Meta Pixel section.
  2. Enter your Pixel ID (a numeric string).
  3. Click Save.
  4. AiCart will fire standard events (PageView, ViewContent, AddToCart, Purchase) to help you build audiences and track ad ROI.

Other Integrations

You can also add other tracking scripts (e.g., TikTok Pixel, Pinterest Tag) by adding custom code in Online Store > Theme Settings > Custom Code.

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